So, what about the future of signage? What does the innovation story look like? With digitalisation transforming the user experience on a global scale, how can we harness technology to elevate brands all over the world, the modern way?
Let’s find out…
At Speedy Signs, our passion for signage is the beating heart of our company. We just love what we do and where it could take us – that’s why we’ve gone ahead and done our research. Here we’ll go through the top 3 signage trends set to dominate branding strategies across the globe, from this moment on.
Here we go:
#1 Video Walls
#2 Interactive Public Information
#3 Interactive Whiteboards
And what do they all have in common…? ENGAGEMENT!!!
What this REALLY means is that as digital displays get more traction, a transitional barrier between end-users comfortable with change, and those not comfortable with change (fearing ‘futuristic’ experiences), will be triggered as a side-effect.
Interesting stuff, right? While there’s always a transitional period at play when change is ripe, brands must still avoid alienation, especially if their core demographic is generational.
There’s a reason the evolution of signage has been slow and steady to-date, it’s because it works as it is. Even though these digital innovations do enhance customer engagement, they’re merely ‘nice-to-have’ options. The fundamental rules for an effective signage strategy has not – and will not change (be consistent, clear and on-brand), making traditional signage completely timeless.
At Speedy, we believe in impact, loyalty and affordability – and we house these values in everything we do. Keen to learn more about us? Contact us at 0800 SPEEDY (773 339) or visit us online at www.speedysigns.co.nz.
Otherwise, which side of the fence are you on? Let us know!
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