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What Will Signage Look Like in 3 Years’ Time?

Signage. Take a minute to think about what that word means to you. Be honest… You just pictured a billboard or maybe a road sign, didn’t you? Well, we can hardly blame you. On the face of it, it’s difficult to pinpoint exactly how signage has progressed over the past decade or so, but when you really look at it, you’ll see that it has (albeit, in a blink-and-you’ll-miss-it sort of way).

So, what about the future of signage? What does the innovation story look like? With digitalisation transforming the user experience on a global scale, how can we harness technology to elevate brands all over the world, the modern way?

Let’s find out…

2019 & beyond: Signage Trends of The Future.

At Speedy Signs, our passion for signage is the beating heart of our company. We just love what we do and where it could take us – that’s why we’ve gone ahead and done our research. Here we’ll go through the top 3 signage trends set to dominate branding strategies across the globe, from this moment on.

Here we go:

#1 Video Walls

  • By 2020, the video wall market is estimated to reach $18 billion, rising in population and affordability due to a greater variety and multiple configuration options available.
  • Industries poised to benefit include healthcare, retail, transportation and hospitality.
  • Applications include surveillance, in-store content marketing, live entertainment streaming and maps. 

#2 Interactive Public Information

  • While you may’ve already met a version of interactive public information displays before (PIDs), the market is set to grow and improve, transforming the way brands communicate. No longer will they ‘talk at’ customers, but a whole new dialogue will open (complete with options to leave live feedback and submit reviews).
  • Industries poised to benefit include tourism, healthcare, retail, transportation and hospitality.
  • Applications include wayfinding, tourist information and point-of-sale checkout.

#3 Interactive Whiteboards

  • Feeding into the PID segment, electronic whiteboards and touch screen options are set to amount to 15% of all PIDs by 2019.
  • Industries poised to benefit include education, healthcare, corporate and other business environments.
  • Applications include teaching, pitching, live feedback and wayfinding.

And what do they all have in common…? ENGAGEMENT!!!

Now let’s flip this whole thing on its head…

What this REALLY means is that as digital displays get more traction, a transitional barrier between end-users comfortable with change, and those not comfortable with change (fearing ‘futuristic’ experiences), will be triggered as a side-effect.

Interesting stuff, right? While there’s always a transitional period at play when change is ripe, brands must still avoid alienation, especially if their core demographic is generational.

The takeaway…

There’s a reason the evolution of signage has been slow and steady to-date, it’s because it works as it is. Even though these digital innovations do enhance customer engagement, they’re merely ‘nice-to-have’ options. The fundamental rules for an effective signage strategy has not  – and will not change (be consistent, clear and on-brand), making traditional signage completely timeless.

At Speedy, we believe in impact, loyalty and affordability – and we house these values in everything we do. Keen to learn more about us? Contact us at 0800 SPEEDY (773 339) or visit us online at www.speedysigns.co.nz.

Otherwise, which side of the fence are you on? Let us know!

 

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