Inspiring ideas and expert advice
We are very proud to announce Kevin & Sheryl Jones, owners of Speedy Signs New Plymouth were named as New Zealand’s top franchisees, receiving the prestigious Supreme Franchisee of the Year Award.
Earlier this year the group celebrated 20 years in business at their anniversary conference in Rotorua. The highlight of the event was the Sign Awards Gala which recognised the high standards of design and excellence in sign making across the group. With over 250 entries, the judging process was certainly not easy, and after much deliberation, 13 stores came away with prestigious awards across the 11 categories.
How do you take your brand and make it iconic? It’s a tough question, and one we’ve had to answer time and again to help our clients significantly grow their market share – particularly overseas. It all boils down to the power of iconography or symbols (and a winning placement strategy), yet so many brands fail to look beyond their logo for the answer.