When you’re told to just put a logo on a ute, say no way and see how far you can push that boat out, because it’s worth it! The Speedy Signs Taupō design team wanted to do better than the brief and truly translate brand to vehicle.

We do tend to geek out about things like this at Speedy Signs Taupō but, the winning decision was using matte laminate for the negative space (when typically, people will do the opposite) while imposing the designs of tikanga which represent homage (Manaakitanga), unity (Kotahitanga), relationship (Whanaungatanga) and love (Mana).

We knew we had a special job on our hands to deliver something that would resonate with Tūwharetoa Settlement Trust. Thank you for the job, this has been one of our favourite vehicles this year. When the world zigs, you zag.