Inspiring ideas and expert advice
How do you take your brand and make it iconic? It’s a tough question, and one we’ve had to answer time and again to help our clients significantly grow their market share – particularly overseas. It all boils down to the power of iconography or symbols (and a winning placement strategy), yet so many brands fail to look beyond their logo for the answer.
If you’re not attracting the customers you want, or the footfall you need to keep afloat, it’s time to take a long hard look at your brand. What message does it send to your audience? Is it misleading? If you’ve never thought about refreshing your brand – or you haven’t done so in 5-7 years – listen up, here’s why you need a revamp.
Events. You’re planning a huge corporate affair. Maybe even a fundraiser, exhibition or concert. Whatever - it’s going to be HUGE. Except… you haven’t thought about your attendees’ navigational experience… Do you know that ineffective directional signage is one of the surest ways of confusing and stressing your guests?
If a brand is not what the company says it is but how it makes their customer feel, how do you go about creating the right perception to kindle the desired feeling or impact? Even more of a challenge is how to communicate that through multiple channels, online and offline.
We are very proud to announce Kevin & Sheryl Jones, owners of Speedy Signs New Plymouth were named as New Zealand’s top franchisees, receiving the prestigious Supreme Franchisee of the Year Award.
At Speedy Signs, community matters and as this year marks our 20th year in business, we wanted to give something back to the amazing charities in our communities - and what better way to celebrate than with an exciting signage competition?
Earlier this year the group celebrated 20 years in business at their anniversary conference in Rotorua. The highlight of the event was the Sign Awards Gala which recognised the high standards of design and excellence in sign making across the group. With over 250 entries, the judging process was certainly not easy, and after much deliberation, 13 stores came away with prestigious awards across the 11 categories.
Back in April 2014, two long established New Zealand trustee companies merged to form Perpetual Guardian. While collectively Perpetual Trust and the Guardian Trust boast over 130 years’ experience dating back to 1882, Perpetual Guardian is a new entity with fresh vision to bring innovation to their industry. To achieve this Perpetual Guardian required a fresh look.
There are, and have been for a while, countless questions surrounding traditional branding and its place in our future. Will it survive and is it relevant? Here, we’ll put your mind at ease and show you exactly why it’s not going anywhere – and why your marketing strategy could suffer if you rule out old school branding too soon.
Signage. Take a minute to think about what that word means to you. Be honest… You just pictured a billboard or maybe a road sign, didn’t you? Well, we can hardly blame you. On the face of it, it’s difficult to pinpoint exactly how signage has progressed over the past decade or so, but when you really look at it, you’ll see that it has (albeit, in a blink-and-you’ll-miss-it sort of way).
Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming – striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world.
Invercargill driver Liam MacDonald has made back to back titles as the BNT NZ Touring Car Series Class 2 Champion! MacDonald racked up seven race wins in his Speedy Signs Ford Falcon this season, claiming the title in the eighteenth and final race at Hampton Downs Motorsport Park in North Waikato.
Directional signage is an informative wayfinding tool that is meant to help us make decisions with minimal confusion. Since this form of signage is used in many different industries and has varying purposes, let’s explore its impact on two of the most demanding and user-focused environments around – healthcare and retail.
Any major signage project involves planning so if you want to achieve the best look for your organisation or business, read on! We’re about to give you the low-down on how to plan a fool-proof signage strategy.
Have you pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print? Ultimately, this all comes down to colour management. Putting it off or overlooking it completely will not only cost, it will also damage your brand’s image.
Earlier this year we ran a “Wrap Up for winter and Win” promotion, showcasing the benefits of vehicle graphics and how they can help your business. Today, we are pleased to announce the winner of the $3000 car wrap voucher is… drumroll please…. TSH Audio and Video!
In retail, customers are exposed to signage before they even enter a store. This can quite easily be the difference between a threshold crosser and an escapee. It all comes down to perception. Do they trust you? Do they understand what you sell? Can they afford you? Signage can answer all of these questions in one big hit.
Spark ARENA is full of life, energy and creativity so when the Arena approached Speedy Signs to rebrand from Vector to Spark ARENA, this needed to be reflected consistently throughout the project.
You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience.
If you’re reading this then you already realise that vehicle branding is one of the most cost effective ways to reel in new business. You’ll also know that, as a one-time investment, you’re about to develop a marketing campaign that will continue to work hard for you – now and in the years to follow. However, what you may not be aware of is how frequently it goes wrong. Horribly wrong.
When Plunket received a new principal sponsor it meant their nationwide vehicle fleet required a rebrand. Through collaboration the Speedy Signs team offered Plunket a tailored solution that all parties were pleased with.
Just like good signage, we know we’ve only got a short window to keep you interested. So let’s skip the formalities and get right to the point. Here's 8 key ways to make effective signage.
Between warmer temperatures and the freedom of holiday breaks from work and school most brick and mortar businesses notice an increase in foot traffic during these summer months. However getting potential customers to “cross the line” from the foot path into your store is about more than favourable holiday trading hours...
Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until growth occurs in the business. By then, if the original brand is not quite right, it’s incredibly expensive to redo.
All businesses large and small need to consider their branding and messaging when marketing themselves. Big marketing for small businesses includes good branding that is memorable and consistent across all marketing efforts including signage, commercials, web presence, and print. In order to make your branding memorable and consistent, it is smart to consider using one service to handle all of your signage and branding efforts.
Whether you're stopped at the lights, pulling into your office driveway, or simply taking a road trip - every time your staff drive and park their car is an opportunity to promote your business. Vehicle signage can last up to five years, making it a hugely cost-effective and hassle-free form of advertising. Here's 3 benefits of turning your vehicle into a mobile billboard.
There comes a time when growing and expanding businesses need to consider new ways to help facilitate new business needs. Perhaps the scope of services have developed outside of the original business name and it’s time for the brand to reflect the evolving business. This is the case for businesses where the offering now includes more than it did in its start-up phase. Perhaps the business now services a larger region than when it first started...