Inspiring ideas and expert advice
Going national anytime soon? We salute you! Rolling out your retail brand across one country can be overwhelming – striking out internationally, well, that’s an entirely different ballgame. Luckily for you, we’re here to guide you! You see, we’ve been around the block a few times, helping retailers just like you spread the love across all corners of the world.
Have you pumped money into a nationwide rebrand only to realise the colour doesn’t translate well from screen to print? Ultimately, this all comes down to colour management. Putting it off or overlooking it completely will not only cost, it will also damage your brand’s image.
You’re in real trouble if your brand starts to lose its impact. And by impact we don’t mean ‘fails to shout the loudest’! No. What we’re alluding to runs deeper than that. We’re talking here about what happens when people stop responding, when a brand’s advertising efforts no longer hold precedence over an audience.
There comes a time when growing and expanding businesses need to consider new ways to help facilitate new business needs. Perhaps the scope of services have developed outside of the original business name and it’s time for the brand to reflect the evolving business. This is the case for businesses where the offering now includes more than it did in its start-up phase. Perhaps the business now services a larger region than when it first started...
All businesses large and small need to consider their branding and messaging when marketing themselves. Big marketing for small businesses includes good branding that is memorable and consistent across all marketing efforts including signage, commercials, web presence, and print. In order to make your branding memorable and consistent, it is smart to consider using one service to handle all of your signage and branding efforts.
Many companies in a start-up phase generally skimp on the marketing budget and try to develop their own image. It may be successful at first, until growth occurs in the business. By then, if the original brand is not quite right, it’s incredibly expensive to redo.
If a brand is not what the company says it is but how it makes their customer feel, how do you go about creating the right perception to kindle the desired feeling or impact? Even more of a challenge is how to communicate that through multiple channels, online and offline.
If you’re not attracting the customers you want, or the footfall you need to keep afloat, it’s time to take a long hard look at your brand. What message does it send to your audience? Is it misleading? If you’ve never thought about refreshing your brand – or you haven’t done so in 5-7 years – listen up, here’s why you need a revamp.
How do you take your brand and make it iconic? It’s a tough question, and one we’ve had to answer time and again to help our clients significantly grow their market share – particularly overseas. It all boils down to the power of iconography or symbols (and a winning placement strategy), yet so many brands fail to look beyond their logo for the answer.